The Ashes 2023: England men and women smash record viewing records on Sky Sports
The England men and women’s team shattered viewing figure records on Sky Sports in their most recent Ashes fixtures.
An average viewership of 965,000 tuned in across the four days at Headingley last week, the highest ever for a Test, as England kept the series alive.
The figures were up 56% on the third Test of the 2019 Ashes – which grabbed the attention during a thrilling Ben Stokes-inspired climax but attracted a much smaller audience in the early stages of the match.
Watch the moment England beat Australia by three wickets in the third Ashes Test at Headingley to keep the series alive.
Despite competition from the British Grand Prix and Wimbledon, England’s successful run chase on day four hit a high of 2.05million – Sky’s third highest day on record behind the Headingley finale four years ago and the last day at Edgbaston this summer.
The average audience across the 14 days of action sits at 878,000, which marks a 45 per cent rise on the last Ashes series.
Highlights from the third Women’s Ashes T20 as England secured a thrilling win over Australia to keep their Ashes hopes alive.
Heather Knight’s England side are also raising the bar in the women’s game.
Their five-wicket win at Lord’s peaked at 795,000, the highest ever for a women’s T20 international, and averaged 285,000.
Their Ashes Test against Australia saw viewing figures almost 400% higher than the 2019 counterpart, with the T20 series up 135%.
Watch day one of the fourth Ashes Test live on Sky sports cricket on Wednesday July 19. Build up from 10am, first ball at 11am. You can stream the men’s and women’s Ashes series on NOW.
